Started as a modest literary and cultural commentary magazine in 1857, The Atlantic is now known as one of the giants in the publishing industry.
Their website provides daily coverage and analysis of a variety of topics, from breaking news, politics to education, technology, health, science and culture.
The Atlantic is available as an app in the Apple App Store. It is also available on Google News, Kindle, and Nook. Their iOS app has a great layout and is easy to navigate. It also contains some of the best tech writing out there.
The content of their magazine can be easily shared and can also be browsed by topic sections.
What you can learn from Atlantic
Categorizing your issues by topic can be very useful for your readers, especially if your magazine has a wide range of content.
In this era of a hyper-connected society, allowing your readers to easily share your articles will help you gain more exposure (and more readers).
History.
- The magazine was founded by a group of famous American writers. One of them, James Russell Lowell, became the first editor of the almanac.
- From the very beginning, The Atlantic Monthly was aimed at a “thinking audience,” in other words, at the New England intelligentsia.
- In 1869, Harriet Beecher Stowe, irritated by the cult of Byron among young people, published an article in the magazine about promiscuity in the famous poet’s personal life. Instead of scaring young readers away, its racy content generated a loud debate, and thousands of conservative parents canceled their subscriptions.
- In the 1920s, the magazine was reoriented toward political journalism. It willingly published articles by Woodrow Wilson and Theodore Roosevelt. It was in the Atlantic Monthly that the first English-language works of Vladimir Nabokov were published.
- In the 1970s, the publication faced financial difficulties that almost led to its closure.
- In 2005, the magazine received the prestigious National Magazine Award for fiction. In April of the same year, the owners announced that they were moving the editorial office from Boston to Washington, D.C., where the advertising and distribution departments were already located; not everyone agreed to the move, and the management was recruiting a new team during the fall.
- Since 2006, the magazine has been run by James Bennett.
- On January 22, 2008, TheAtlantic.com opened the magazine’s long-term archive to users.
- As of September 2013, the magazine’s publisher was Jay Lauf, vice president of Atlantic Media Company.