First, we need to find out what digital is. Digital is electronic technology that can generate, store, and process data.
It is much easier to transfer the concept of a magazine to the digital world today. While the actual content of the magazine remains, it often changes, allowing the reader to interact.
For example, this is how digital magazines differ from traditional print and more static online magazines:
- Digital magazines offer the ability to add animations, links, videos, and social plugins, making it even more convenient for the reader. YouTube videos can be embedded, as well as image galleries, which allows you to show several different images on a page.
- The costs associated with printing are disappearing, with magazine creation software now available instead.
- These types of magazines require less advertising than traditional magazines. However, advertising in digital magazines can provide an advantage to those who do, as it can be linked to the advertiser’s own webpage, generating more traffic for them.
- Digital magazines can be read on many platforms, including tablets and mobile phones.
- So, one way to remember what makes a digital magazine different is to think of it as an interactive experience for the reader.
Why are digital magazines beneficial for companies?
Some say that companies with only a print magazine or none at all are missing out on the wave of the future. Offering a digital magazine can be beneficial for several reasons, including
- Branding opportunities, providing links to your website, social media sites and contact information embedded in the magazine
- Social plugins that allow you to integrate your social content into the magazine, which is automatically downloaded and updated
- Multiple platforms that offer accessibility on multiple devices such as smartphones and tablets.